Case study Essay Example | Topics and Well Written Essays - 1250 words - 23

Case study - Essay Example This is one major way that Personal Greetings Company exploits Gabriella. Both the companies pay them less than they think they deserve to make. Another way to tell their exploitation is from the fact that none of them, according to the case study, has ever been credited for his work. Brandon and Gabriela seem not to have received any credit (praise or just a simple thanks you) for their work from senior staffs like the managers. The last form of exploitation comes from the fact that both of them are being overworked and mistreated. This is another typical way Baxter and Personal Greetings Company take advantage of Brandon and Gabriella. Brandon, for instance, works 20 hours a week – very long shifts perhaps with few breaks) while Gabriela is forced to do many jobs. Gabriela is even treated unfairly by Personal Greetings. He is forced to strip his clothes to in the name of working. Brandon and Gabriella are two young people who clearly depict the typical scenario of exploitation in the society. Both of them are being exploited by the system in place; something that can only be explained by ideological hegemony theory. Ideological hegemony theorizes different way in which exploitation and domination are embedded within the dominant philosophies of society. Such dominant ideas have been internalized by the society and its people to the extended that the dominated and exploited give their consent to the relationships between them and the dominant group. Brandon and Gabriella seem to have given their consent to the relationship between them (the exploited) and their respective companies (the dominant group). Neither Brandon nor Gabriella is ready to accept that he is being exploited. Based on the problem identified in the case study, Antonio Gramsci’s theory of hegemony is one theory that can explain how the concept of power and ideology work in